Strategy · Naming · Visual Identity · Packaging
Reinventing the sweetest moments
In a world where 'healthy' claims often mask products still loaded with tons of refined sugars and misleading ingredients, Levita stands out by offering muffins made exclusively with natural ingredients, completely sugar-free and without any additives or preservatives. Founded by two argentinian doctors, the brand has a very strong commitment with people's health and aims to transform pastry industry. The brand really needed a strong identity capable of standing out in a market full of false promises and "healthwashing". An identity that clearly communicates its authenticity and nutritional truth.












